Nissan Micra partners with ‘Chicks at the Flicks’
Nissan Micra has entered into a partnership with “Chicks at the Flicks” a programme introduced by Event/Greater Union/BC&C and Village Cinemas directed at women, who need some well-deserved time out.
The Micra was considered as the ideal "Chicks at the Flicks" partner, with many unique and innovative features, with particular appeal to women, including a front seat bag holder, climate control air-conditioning, Bluetooth® handsfree phone system and much more.
Women aged over 18 are invited to attend ‘Chicks at the Flicks’, which are held monthly in over 50 cinemas nationwide. The "Chicks at the Flicks' programme includes pre-release screenings and classic female-orientated films, all attendees receive a goodie bag packed with high quality gifts, which now also includes a gift from Nissan.
Nissan Micra has been fully integrated into all apects of 'Chicks at the Flicks' and includes on-screen advertising, in-foyer branding and on-line exposure on Event & Village Cinema websites, facebook, e-newsletters and twitter feeds.
The first screening Nissan will be participating in will be The Vow which takes place on Wednesday, 8th February.