Beyond the screen
A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.
Foyer promotional activity, known as Cinemarketing, is becoming increasingly popular with our advertisers, who are capitalising on imaginative and exciting promotional ideas to complement on-screen campaigns and integrate exposure for their brands with the cinema visit. A wide range of opportunities are available including:
- Interactive foyer displays
- Static foyer displays
- Car displays
- Product sampling
- Cinelights
- Cinema staff branding
- Trade nights
- In house music
- Merchandising