Beyond the screen
A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.
Advertisers are capitalising on imaginative and exciting activations to complement on-screen campaigns and integrate exposure for their brands with the cinema visit. A wide range of opportunities are available including:
- Foyer displays
- Car displays
- Product sampling
- In cinema stunts
- In foyer Digilites
- Cinema staff branding
- Events and Trade nights