History
The Val Morgan story began more than a century ago in Melbourne, Australia, as the vision of entrepreneur and company founder, Mr Val Morgan. When motion pictures arrived in Australia in the early 20th Century, Val Morgan seized the opportunity to sell advertising in the then new medium.
The core business of the company today remains true to this original vision, whilst cinema and advertising technology has evolved dramatically over time, cinema advertising itself still provides advertisers with the unique benefits of a captive audience and optimum viewing conditions.
Val Morgan holds the advertising rights to virtually all advertising screens in Australia and almost all screens in New Zealand. In Australia, this includes the circuits of Hoyts, Greater Union, Village, Birch Carroll & Coyle, Wallis, Reading Cinemas, Australian Multiplex Cinemas, Palace Cinemas, Dendy Cinemas and the majority of independent cinemas.
Through a joint-venture with Motivate Publishing, the Gulf's leading publisher of magazines and books, Val Morgan has also expanded its operations into the United Arab Emirates, representing the advertising interests of key cinemas in the region.
Val Morgan's focus is the continued development of the cinema as an advertising medium. In Australia and New Zealand we have recently introduced an improved screen-advertising format, improved advertiser accountability and are developing peripheral cinema advertising opportunities including foyer promotions, product sampling and digital in-foyer advertising signage. The introduction of these initiatives will enable advertisers to further capitalise on the stunning growth of cinema and its unique role in the media landscape.
The Val Morgan Cinema Network is committed to driving and developing this new direction in cinema advertising to ensure growth and excellence well into the 21st century.
In 2008 Val Morgan established a new operating division, Val Morgan Retail Media to complement the core cinema advertising business. Val Morgan Retail Media is one of Australia's largest digital networks with 320 large format screens operating in 39 shopping centres Australia wide.