“Vodafone La Premiere”

Vodafone have secured the naming rights to the Hoyts La Premiere Cinemas, located at EQ and Chatswood Westfield in Sydney, Chadstone, Eastland and Victoria Gardens in Melbourne and the Carousel in Perth

Supported by an extensive on-screen campaign, the naming rights are incorporated in all signage at the cinema locations, on point of sale material including ticket wallets, popcorn boxes and bar menus, in newspaper directory listings and on the Hoyts website.

For the enjoyment of the Vodafone La Premiere guests, plasma screens in La Premiere lounges feature a monthly programme of forthcoming movie trailers including excerpts from Vodafone sponsored events and brand advertising.

To further enhance the partnership, an exclusive Vodafone La Premiere ticket offer is available to the millions of Vodafone customers. Publicised on the Vodafone Delight website, which features a dedicated La Premiere page, customers are invited to experience the red carpet treatment by taking advantage of an exclusive offer.

Vodafone La Premiere offers moviegoers the ultimate indulgence at an affordable price. Ticket holders can relax in an exclusive lounge, while the bar offers specially selected wines and cheese platter, all of which can be enjoyed inside the cinema.

Each Vodafone La Premiere area is within a Cinemaxx auditorium offering an unsurpassed movie experience making Vodafone La Premiere the perfect occasion.