April 2007 Newsletter

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	New website Expanded content, new look and new functionality With a fresh new look and some great new functionality, the new Val Morgan website is a comprehensive cinema advertising planning and buying resource. The new site includes detailed sections on: Buying screen advertising Off screen opportunities in the fast growing area of Cinemarketing Movie information - from the latest box-office results to an extensive movie database detailing past and future movie releases Effectiveness - a comprehensive bank of research resources including case studies and proven benefits of cinema advertising Audiences - a wealth of the latest information on audiences and moviegoing trends The site features an extensive database of future movie releases which can be searched by target audience, genre and release date to assist campaign planning. The Australian website is the first to be released, variants for New Zealand and the UAE will be rolled out in the next couple of weeks. Click here to visit our new look website

Your chance to win 50 movie passes!

To go into the draw to win 50 movie passes correctly answer three simple questions on our homepage and let us know what you think of the new site!

Click here to enter!

Asteroid MediaPLANNER goes to the movies

Cinema is now included in the Asteroid MediaPLANNER.

Cinema schedules can be evaluated in isolation or in conjunction with press and TV plans using the single source Roy Morgan Research database.

With cinema's ability to reach young, affluent audiences in a high impact environment cinema is a perfect complement to a TV buy.

For more information on evaluating cinema using the Asteroid MediaPLANNER click here.

2007 box-office running at all time record levels

2007 box-office is running 6% ahead of last year, with year to date takings the highest start to a year on record.

A wide range of movies has already drawn crowds this year and with a phenomenal line-up of movies ahead the outlook for cinema advertisers is exceptional.

For details on putting your brand with the biggest cinema titles this year contact your Val Morgan representative.

Just some of the key releases in the next few months include:

Spider-Man 3
Pirates of the Caribbean: At World's End
Shrek the Third
Ocean's Thirteen
Transformers
Harry Potter & the Order of the Phoenix
The Simpsons

Click here to go to our movie planner

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