May 2008 Newsletter AU

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	Digilites - coming soon to a cinema near you In-foyer advertising opportunities have taken a leap into the future with Val Morgan's Digilites, a network of digital advertising signs installed in cinema foyers throughout Australia. Digilites provide advertisers with a fresh and powerful opportunity to connect with moviegoers, providing both an ideal compliment to broaden the reach of an existing on-screen campaign and a highly effective cinema presence for advertisers not already on-screen. The 50 inch HD digital displays, vertically positioned in high traffic areas of cinema foyers and concourse areas, run a presentation sequence true to the cinema experience, with advertising interspersed with movie and cinema related content. This provides an engaging and visually appealing format which captures the attention and interest of cinema patrons. more

Indiana Jones whips up a box-office storm

The first of the year's mega-blockbusters, Indiana Jones and the Kingdom of the Crystal Skull opened in cinemas worldwide on Thursday, cracking an opening weekend take of $9.7 million.

Indy's arrival marks the start of a blockbuster season and with "Sex and the City: The Movie", "Chronicles of Narnia: Prince Caspian", "Speed Racer", "The Incredible Hulk", "Kung Fu Panda", "Get Smart", "Hancock", the highly anticipated "The Dark Knight" and "The X-Files" all to be released in the next two months, cinema audiences are set to rocket.

For more information on each of these movies and all other releases over the next few months please visit the Movie Planner on our website.

High anticipation surrounds the blockbusters ahead

Val Morgan's tracking of movie awareness and intention confirms the excitement and anticipation that surround the seasons blockbuster movies.

Pre-release awareness is running at around 50% for June movies such as "Get Smart" and "Kung Fu Panda", "The Dark Knight" is already at 60% and the next Bond "Quantum of Solace" is running at a staggering 70% - some six months out from it's November release!

Source: Millward Brown

Cinema's unique environment delivers engagement and brand appeal

Latest Millward Brown research shows that cinema advertising is seen as being uniquely positioned in the media landscape. Consumers rate cinema advertising as more engaging and at the same time less intrusive than other media ...more

Of real significance to Marketers is the postive contribution that cinema has on brand appeal. Cinema advertising has been proven to have a strong effect on a range of brand consideration and health measures ...more

Your chance to WIN!

For your chance to win one of 10 Gold Class or Vodafone La Premiere double passes enter our latest competition.

Just answer three questions, all correct entries will go into the draw for the prizes.

Click here to enter!

Competition closes at 5.00pm AEST on Friday 6th June 2008.

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