Moviegoing by age
Cinema typically attracts a young, upscale audience with higher than average disposable income. The table below outlines levels of moviegoing by age.
Age | Been to the cinema | Been to the cinema | Been to the cinema |
14-17 | 54% | 82% | 91% |
18-24 | 48% | 71% | 84% |
25-34 | 31% | 56% | 73% |
35-49 | 29% | 52% | 69% |
50+ | 24% | 41% | 57% |
Base: National Metro
Source: Roy Morgan 2009
Whilst the likelihood to go to the movies is higher amongst the younger age groups the highest growth segment in recent years has been the older ages.