Moviegoing by age
Cinema typically attracts a young, upscale audience with higher than average disposable income. The table below outlines levels of moviegoing by age.
Age | Been to the cinema | Been to the cinema | Been to the cinema |
14-17 | 51% | 80% | 90% |
18-24 | 46% | 69% | 83% |
25-34 | 31% | 55% | 72% |
35-49 | 27% | 50% | 68% |
50+ | 22% | 38% | 53% |
Base: National Metro
Source: Roy Morgan 2008
Whilst the likelihood to go to the movies is higher amongst the younger age groups the highest growth segment in recent years has been the older ages.