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Moviegoing by education

Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.

37% of people with a diploma or degree have been to the movies in the last 4 weeks.

The table below outlines levels of moviegoing by education level.

Education Level

Been to the cinema (last 4 weeks)

Been to the cinema (last 3 months)

Been to the cinema (last 12 months)

5th form/Leaving/Year 11

27%

46%

62%

Finished Tech./Matric/HSC/Year 12

29%

48%

66%

Some/ Now at University

40%

63%

78%

Have Diploma or Degree

37%

60%

77%

Base: National Metro
Source: Roy Morgan October 2006 – September 2007

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