Moviegoing by education
Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.
36% of people with a diploma or degree have been to the movies in the last 4 weeks.
The table below outlines levels of moviegoing by education level.
Education Level | Been to the cinema (last 4 weeks) | Been to the cinema (last 3 months) | Been to the cinema (last 12 months) |
5th form/Leaving/Year 11 | 30% | 51% | 67% |
Finished Tech./Matric/HSC/Year 12 | 29% | 50% | 67% |
Some/ Now at University | 40% | 62% | 77% |
Have Diploma or Degree | 36% | 60% | 76% |
Base: National Metro
Source: Roy Morgan 2009