Moviegoing by education
Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.
34% of people with a diploma or degree have been to the movies in the last 4 weeks.
The table below outlines levels of moviegoing by education level.
Education Level | Been to the cinema (last 4 weeks) | Been to the cinema (last 3 months) | Been to the cinema (last 12 months) |
5th form/Leaving/Year 11 | 29% | 48% | 65% |
Finished Tech./Matric/HSC/Year 12 | 29% | 49% | 65% |
Some/ Now at University | 38% | 64% | 78% |
Have Diploma or Degree | 34% | 58% | 75% |
Base: National Metro
Source: Roy Morgan 2008