Moviegoing by education
Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.
37% of people with a diploma or degree have been to the movies in the last 4 weeks.
The table below outlines levels of moviegoing by education level.
Education Level | Been to the cinema (last 4 weeks) | Been to the cinema (last 3 months) | Been to the cinema (last 12 months) |
5th form/Leaving/Year 11 | 27% | 46% | 62% |
Finished Tech./Matric/HSC/Year 12 | 29% | 48% | 66% |
Some/ Now at University | 40% | 63% | 78% |
Have Diploma or Degree | 37% | 60% | 77% |
Base: National Metro
Source: Roy Morgan October 2006 – September 2007