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Moviegoing by income

Cinema is an ideal medium to target the more affluent sectors of the population with good levels of disposable income.

44% of big spenders have been to the movies in the last 4 weeks.

The table below outlines levels of moviegoing by personal income and discretionary expenditure levels.

Personal Income

Been to the cinema (last 4 weeks)

Been to the cinema (last 3 months)

Been to the cinema (last 12 months)

$50K +

34%

56%

75%

$60K +

34%

58%

76%

$70K +

34%

58%

76%

$80K +

34%

58%

76%

Base: National Metro
Source: Roy Morgan 2009

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