Frequent Moviegoers

74% of a typical cinema audience are frequent cinemagoers, who go to the movies at least once every 4 weeks.

There are almost 5 million frequent moviegoers in Australia, making 1.2 million visits to the movies each week.

Characteristics of Frequent Moviegoers

Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.

Demographics of Frequent Moviegoers Indexed Against Population

Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.

Attitudes of Frequent Moviegoers Indexed Against Population

Agree / Strongly Agree
It's important to have a full social life	116
I like to be with a crowd of people	116
I try to look stylish	111
I look for new experiences every day	112
I was born to shop	119
I enjoy clothes shopping	113
I wear clothes that will get me noticed	129
It's important to look fashionable	115
I will buy a product because of the label	114
Computers and technology give me more control over my life	119