Characteristics of Frequent Moviegoers
Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.
Demographics of Frequent Moviegoers Indexed Against Population
Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.
Attitudes of Frequent Moviegoers Indexed Against Population
| Agree / Strongly Agree | |
|---|---|
It's important to have a full social life | 119 |
I like to be with a crowd of people | 115 |
I try to look stylish | 112 |
I look for new experiences every day | 110 |
I was born to shop | 122 |
I enjoy clothes shopping | 116 |
I wear clothes that will get me noticed | 127 |
It's important to look fashionable | 118 |
I will buy a product because of the label | 120 |
Computers and technology give me more control over my life | 116 |
Source: Roy Morgan 2007
