Frequent Moviegoers

74% of a typical cinema audience are frequent cinemagoers, who go to the movies at least once every 4 weeks.

There are almost 5 million frequent moviegoers in Australia, making 1.2 million visits to the movies each week.

Characteristics of Frequent Moviegoers

Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.

Frequent moviegoers year on year

: Base: National
Source: Roy Morgan January 2008 - December 2009

Demographics of Frequent Moviegoers Indexed Against Population

Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.

Frequent moviegoers by age indexed against population

: Base: National Metro
Source: Roy Morgan 2009

Frequent moviegoers by income indexed against population

: Base: National Metro
Source: Roy Morgan 2009

Frequent moviegoers by attributes indexed against population

: Base: National Metro
Source: Roy Morgan 2009

Free-To-Air TV consumption of Frequent Moviegoers

: Base: National Metro
Source: Roy Morgan 2009

Attitudes of Frequent Moviegoers Indexed Against Population

Agree / Strongly Agree
It's important to have a full social life	114
I like to be with a crowd of people	115
I try to look stylish	112
I look for new experiences every day	109
I was born to shop	123
I enjoy clothes shopping	111
I wear clothes that will get me noticed	120
It's important to look fashionable	112
I will buy a product because of the label	118
Computers and technology give me more control over my life	117

Source: Roy Morgan 2009

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