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Frequent Moviegoers

74% of a typical cinema audience are frequent cinemagoers, who go to the movies at least once every 4 weeks.

There are almost 5 million frequent moviegoers in Australia, making 1.2 million visits to the movies each week. 

Characteristics of Frequent Moviegoers

Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.

Demographics of Frequent Moviegoers Indexed Against Population

Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.

Attitudes of Frequent Moviegoers Indexed Against Population

Agree / Strongly Agree 

It's important to have a full social life

119

I like to be with a crowd of people

115

I try to look stylish

112

I look for new experiences every day

110

I was born to shop

122

I enjoy clothes shopping

116

I wear clothes that will get me noticed

127

It's important to look fashionable

118

I will buy a product because of the label

120

Computers and technology give me more control over my life

116

 Source: Roy Morgan 2007

 

Frequent moviegoers by age indexed against population

Base: National Metro
Source: Roy Morgan 2007

Frequent moviegoers by income indexed against population

Base: National Metro
Source: Roy Morgan 2007

Frequent moviegoers by attributes indexed against population

Base: National Metro
Source: Roy Morgan 2007

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