Family Movies - Reaching Parents and Kids
Advertising with family movies is a unique opportunity to reach families in a high impact, fun and engaging environment.
A trip to the cinema is a special event for any child. The magic of the big screen and darkened auditorium combines with the sense of occasion of the family outing to create an unrivalled advertising opportunity.
Family movies are ideal to target parents and children at the same time in a relaxed, leisure focussed environment, with the family blockbusters these days often having as much appeal for the parents and as the kids.
Family Movie Age Profile
Audiences to family and kids movies are broad with a skew towards the 35-49 age group and females, refelcting the high composition of parents accompanying their children, particularly mums going to the movies with their kids during school holidays.
- Base: National Metro
Source: Roy Morgan 2008
Family Attitudes Profile
88% agreed/strongly agreed, "as a family going to the movies is something we look forward to."
87% agreed/strongly agreed, "going to the movies is something the whole family enjoys."
86% agreed/strongly agreed, "its a treat for my children to go to the movies."
Source: Milward Brown 2008