A range of sources are available to assist planning cinema campaigns:

• Campaign Admission Reporting
• Roy Morgan Single Source
• MPDAA
• Nielsen EDI

Roy Morgan

The Roy Morgan Single Source survey contains several measures of moviegoing including overall moviegoing recency and viewership of a number of selected movie titles.

Using the Roy Morgan database cinema attendees can be profiled by demographics, attitudes and a wide range of purchase behaviour explored.

Using the individual movie title data audience profiles can be created for specific titles against a broad range of demographics.

Movies can also be combined into groups of genre and rating.

Using Roy Morgan data reach and frequency against cinema campaigns can be estimated against a wide range of demographic target audiences.

MPDAA

The Motion Picture Distributors Association of Australia (MPDAA) compiles weekly information on the box office results by movie.

For more information visit www.mpdaa.org.au

EDI

EDI compiles weekly information on the box office results by movie.

AFC

The Australian Film Commission (AFC) is a government agency which operates to ensure the creation, availability and preservation of Australian screen content. The AFC publish “Get the Picture on-line” which contains a wealth of information about Australian cinema exhibition history and trends.

For more information visit www.afc.gov.au/gtp/