“Our experience with the Nokia N93 campaign has proven that, with the right creative execution, this environment can still substantially increase recall and preference of even the strongest brands. Cinema is likely to remain a signifi cant part of our marketing mix.”

Adam Johnson -Multimedia Marketing Manager, Nokia

“What impressed us most about the campaign results was that on average consumers identified 4 messages from the commercial which we attribute to the higher level of engagement cinema goers have than other broadcast mediums”

Ben Cunnington
Media Strategy Manager

Foster's says its strategy of bypassing television to use the internet and cinema for the launch of its latest Carlton Draught beer ad has paid off.

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Nick Pucar, Marketing Director of McCormick Food Australia commented

“…using Cinema Advertising as the primary medium to support our iconic Aeroplane Jelly brand is continuing to drive strong sales growth for us this year...

….we are again achieving double digit sales growth for the Aeroplane Jelly brand, at an even higher rate than the growth we enjoyed in 2006, and now off a higher sales base.

Cinema Advertising is clearly working effectively for us as part of our marketing mix for this great brand, and as a bonus it provides us with a very cost-effective means of targeting our key audience of Mums with young Kids.”