From November 2007, Vodafone secured the naming rights for Hoyts La Premiere Cinemas across Australia.

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Wyeth selected the family film Horton Hears A Who to launch an integrated cinema campaign for their product S26 Gold, targeting mothers with young children who make up a large segment of the audience for family films.

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To drive entries to the “Make A Film Make A Difference" campaign, the TAC ran an integrated cinema promotion, creating an engaging call to action in selected cinema foyers in Victoria, perfectly complementing the on-screen advertising.

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Nike capitalised on the ability to connect direct with moviegoers to launch "Tune Your Run" – the innovative Nike + iPod technology – also known as your personal workout assistant.

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The Devil Wears Prada, presented Ribena Light with a perfect opportunity to connect with their primary target market -  women aged 25 to 34 – in an engaging environment.

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VH1 launched an integrated cinema campaign combining on screen ‘call to action’ advertising withn interactive foyer displays to promote their “Nation’s Favourite Lyric’ Competition.

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AMF ran a solus cinema campaign to revitalise perception of the bowling experience and to reinforce AMF as a top of mind entertainment destination.

The cinema campaign consisted of an on-screen commercial supported by in-cinema promotion of the ‘tight as Thursday’ special offer bowling days.

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Nivea Aqua Cool is a leading product in the competitive male personal hygiene category, targeting males 18-39.

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