Branded promotional staff invited moviegoers to select a green apple, including a peel and win sticker from an apple cart outside screens showing the BT Super For Life ad. The sticker revealed a mix of instant prizes including cash, cinema tickets and vouchers plus redirection to the website to a draw for a major cash prize.
Case Studies
HP Holiday Print Zone
HP capitalised on the huge Easter weekend box-office, with a novel in-foyer promotion, the HP Holiday Print Zone, which demonstrated the capabilities of the new HP Photo Smart printer.
“Euphorium partnered with PHD and Val Morgan to create an experiential marketing zone in foyers at both Hoyts Melbourne Central and Hoyts Chadstone.
Our promotional zone was designed to target families whilst they were at the cinemas enjoying an outing during their Easter school holidays. Our Brand Ambassadors engaged with the cinema goers and invited them to participate in a fun and zany professional ‘photo shoot’. Parents and their kids were positioned behind faceless cut-outs of animal characters set amongst a country backdrop together with real hay bales.
Participants were given a free printed photograph in a folder of this experience as well as provided with a $200 discount voucher (which was digitally transmitted directly to their mobile phones) for later redemption at participating retail outlets.
We’re confident that all of our +2,500 participants enjoyed the experience, whilst HP enjoyed the fact that so many movie goers were able to witness live product demonstrations of their PhotoSmart print range”.
John J. Evans, Managing Director, Euphorium
McDonalds "Thrill Your Senses"
Promotional teams in selected cinemas demonstrated how to access the exclusive McDonalds Avatar hidden object online game. Gameplay was controlled by “augmented reality” whereby consumers place a 2D image in front of the webcam to see 3D footage of AVATAR come to life on the computer screen.
South African Tourism
In conjunction with the South African Tourism cinema campaign running on screen, Diski Dancers appeared in foyer to demonstrate the official dance of the Soccer World Cup, accompanied by traditional South African music.
At the end of each routine the dancers distributed competition flyers to win a trip to South Africa during the World Cup, copies of the Lonely Planet Insiders Guide to South Africa and hundreds of miniature soccer balls to moviegoers.
Click here to download case study PDF.
Nokia N97
Nokia recently used cinema foyers to promote its latest N97 mobile phone throughout selected locations across Australia.
Promotional staff mingled with moviegoers, demonstrating the new features and functions of the N97, whilst in line to buy tickets also giving cinemagoers the opportunity to win various prizes.
More case studies...
AMF Bowling - Click here to download case study PDF.
Little Bites - Click here to download case study PDF.
V8 Supercars - Click here to download case study PDF.
VH1 - Click here to download case study PDF.
Wyeth- Click here to download a case study PDF.
Nike Plus- Click here to download case study PDF.
Ribena- Click here to download case study PDF.
Nivea Aqua Cool- Click here to download case study PDF.
Yogo Alley- Click here to download case study PDF.
Channel 10- Click here to download case study PDF.
Hewlett Packard- Click here to download case study PDF.