Promotional teams in selected cinemas demonstrated how to access the exclusive McDonalds Avatar hidden object online game.
Gameplay is controlled by “augmented reality” whereby consumers place a 2D image in front of the webcam to see 3D footage of AVATAR come to life on the computer screen. Different tray mats, exclusively available at McDonalds for consumers to take home, house the 2D images.
The promotional roadshow has created tremendous interest, running at cinemas in Sydney, Melbourne, Adelaide and Perth throughout December.














