Promotional teams in selected cinemas demonstrated how to access the exclusive McDonalds Avatar hidden object online game. 

Gameplay is controlled by “augmented reality” whereby consumers place a 2D image in front of the webcam to see 3D footage of AVATAR come to life on the computer screen.  Different tray mats, exclusively available at McDonalds for consumers to take home, house the 2D images.

The promotional roadshow has created tremendous interest, running at cinemas in Sydney, Melbourne, Adelaide and Perth throughout December.  

In conjunction with the South African Tourism cinema campaign running on screen, Diski Dancers appeared in foyer to demonstrate the official dance of the Soccer World Cup, accompanied by traditional South African music. 

At the end of each routine the dancers distributed competition flyers to win a trip to South Africa during the World Cup, copies of the Lonely Planet Insiders Guide to South Africa and hundreds of miniature soccer balls to  moviegoers.

Nokia recently used cinema foyers to promote its latest N97 mobile phone throughout selected locations across Australia.

Promotional staff mingled with moviegoers, demonstrating the new features and functions of the N97, whilst in line to buy tickets also giving cinemagoers the opportunity to win various prizes.