Digilites
In-foyer advertising opportunities have taken a leap into the future with Val Morgan's Digilites, a network of digital advertising signs installed in cinema foyers throughout Australia.
Digilites provide advertisers with a fresh and powerful opportunity to connect with moviegoers, providing both an ideal compliment to broaden the reach of an existing on-screen campaign and a highly effective cinema presence for advertisers not already on-screen.
Digilites are 50 inch HD digital displays, vertically positioned in high traffic areas of cinema foyers and concourse areas. Networked together, they provide highly flexible scheduling and allow precise geographic targeting on a location-by-location basis.
The presentation sequence is true to the cinema experience, with advertising interspersed with movie and cinema related content. This provides an engaging and visually appealing format which captures the attention and interest of cinema patrons.
Advertising is available in 15 second increments, with the playlist restricted to a maximum of 3 minutes, ensuring all cinema patrons have multiple opportunities to see each advertising spot, given the typical dwell times in foyer.
To further strengthen the effectiveness of the Digilite network advertisers are guaranteed exclusivity of product category at all sites booked.
The network is currently rolling out to over 100 cinema locations, with over 300 digilites being installed in key cinemas in metro centres including Sydney, Melbourne, Brisbane and the Gold Coast, Adelaide, Perth and Canberra.