Buying Options- By Film
Individual movies can be targeted for advertising, which is ideal when creative commonality or synergy exists between the product advertised and a particular movie. Buying by film has a strictly limited availability and attracts premium pricing over movie mix buys.
Similar previous releases are used to give Indicative audience profiles for upcoming movies. As seen with the Shrek movies.
Shrek Age Profile
Shrek Gender Profile
At the conclusion of each campaign advertisers are provided with a post analysis report summarising total attendance. Cinema advertisers are assured exclusivity of product group within the film advertising reel.
Providing advertisers maximum share of voice. Screen time is available in weekly units, scheduled by movie title, running Thursday to Wednesday.
Please contact your nearest Val Morgan office for details on buying cinema, advertising rates and availability.