Buying Options- Discerning Locations

Val Morgan represents a wide range of cinema locations in both metro and key regional centres that cater for the more discerning audience.

We represent many leading and prestigious independent cinemas that cater for the movie connoisseur including the Palace Cinema circuit, the Dendy Cinema circuit and high profile cinemas such as the Carlton Nova and Kino in Melbourne to name but a few.

We also represent many multiplex centres that have dedicated art house offerings, such as Village's Europa screens and the Hoyts Cinema Paris and Broadway centres.

To extend reach for those advertisers wishing to target the discerning cinemagoer, we would often recommend that campaigns also be extended to incorporate selected mainstream locations. This enables advertisers to capitalise on the success of crossover movies that bridge the art house and mainstream circuit, recent examples being Death at a Funeral, Juno and The Painted Veil.

Cinema advertisers are assured exclusivity of product group within the film advertising reel. Providing advertisers maximum share of voice.

Advertisers are advised every Thursday of the movie titles their campaign will be appearing with in each cinema booked for the coming week.

Screen time is available in weekly units, scheduled by movie title, running Thursday to Wednesday.

Click here for a listing of our discerning locations.

Please contact your nearest Val Morgan office for details on buying cinema, advertising rates and availability.