No TVC?
Cinema is a cost effective opportunity for advertisers without a TVC, through a production technique called Digital Motion Graphics.
Creating a Digital Motion Graphics commercial is a simple process for an advertiser.
A full brief is taken by our sales team and reference material collected from which the elements of the commercial are created.
At the time of briefing please supply all material required for your commercial, including:
- High resolution images (300 dpi tiff or jpeg format)
- Image file size should be no smaller than 4000 x 2000 pixels
- Brochures
- Publicity material
- Specific fonts
- Logos
- Key statements or copy lines for inclusion
The first stage of the production process is the creation of a storyboard, illustrating the concept through key scenes, with accompanying text outlining the audio component.
After storyboard approval, the commercial and audio are recorded and presented for final approval prior to kine transfer to 35mm.
Please allow approx. 4 weeks from initial briefing to your commercial going to screen.
Production costs are dependant on the complexity of work required but indicative costs are outlined below:
15 second creative: approx. $2,500 - $4,800
30 second creative: approx. $2,900 - $5,200
Release prints costs:
15 Seconds: $30 each
30 Seconds: $40 each
(1 release print per screen required)
Val Morgan relinquishes all copyright to the finished creative work and licenses the use of the creative work for cinema exhibition only. Should the finished production be used in other media talent fees and AMCOS clearance will apply.
If you would like to have a look at examples of DMG's then you can visit our creative gallery.
Click here to download a printable PDF flyer containing all the above information.
Please contact your nearest Val Morgan office for more details.

