Age and Gender Profile
Cinemagoers are generally younger than the population with 48% of visits made by people in the key 14 to 34 demographic.
Cinemagoing has increased against all age groups in the last few years, with the most dramatic growth seen amongst the over 25s.
The older age groups are also well represented in the cinema audience with 51% of visits now made by people aged 35+.
Moviegoing by age
Cinema typically attracts a young, upscale audience with higher than average disposable income. The table below outlines levels of moviegoing by age.
Age | Been to the cinema | Been to the cinema | Been to the cinema |
14-17 | 48% | 79% | 90% |
18-24 | 48% | 74% | 85% |
25-34 | 35% | 61% | 76% |
35-49 | 30% | 54% | 71% |
50+ | 23% | 40% | 56% |
Base: National Metro
Source: Roy Morgan 2010
Whilst the likelihood to go to the movies is higher amongst the younger age groups the highest growth segment in recent years has been the older ages.
Gender Profile
Moviegoing is a shared experience, making cinema an ideal medium to target couples, groups of friends and families, in a high impact environment.
Base: National Metro
Source: Roy Morgan 2010
