Moviegoing by education
Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.
37% of people with a diploma or degree have been to the movies in the last 4 weeks.
The table below outlines levels of moviegoing by education level.
Been to the cinema (last 4 weeks)
Been to the cinema (last 3 months)
Been to the cinema (last 12 months)
5th form/Leaving/Year 11
Finished Tech./Matric/HSC/Year 12
Some/ Now at University
Have Diploma or Degree
Base: National Metro
Source: Roy Morgan 2010