Frequent Moviegoers
74% of a typical cinema audience are frequent cinemagoers, who go to the movies at least once every 4 weeks.
There are over 5 million frequent moviegoers in Australia, making 1.3 million visits to the movies each week.
Characteristics of Frequent Moviegoers
Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.
Demographics of Frequent Moviegoers Indexed Against Population
Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.
Frequent moviegoers by age indexed against population
- Base: National Metro
Source: Roy Morgan
Frequent moviegoers by income indexed against population
- Base: National Metro
Source: Roy Morgan
Frequent moviegoers by attributes indexed against population
- Base: National Metro
Source: Roy Morgan
Free-To-Air TV consumption of Frequent Moviegoers
Base: National Metro
Source: Roy Morgan
Attitudes of Frequent Moviegoers Indexed Against Population
Agree / Strongly Agree |
|
|---|---|
I like to be with a crowd of people | 122 |
I was born to shop | 122 |
It's important to look fashionable | 121 |
It is important to have a full social life | 119 |
Computers and technology give me more control over my life | 119 |
I enjoy clothes shopping | 116 |
I try to look stylish | 113 |
I look for new experiences every day | 113 |
I will buy a product because of the label | 113 |
Success is important to me | 110 |
I consider myself a leader more than a follower | 108 |
I live a full and busy life | 106 |
I believe quality is more important than price | 101 |
I enjoy grocery shopping | 101 |
Source: Roy Morgan