Family Movies - Reaching Parents and Kids
Advertising with family movies is a unique opportunity to reach families in a high impact, fun and engaging environment.
A trip to the cinema is a special event for any child. The magic of the big screen and darkened auditorium combines with the sense of occasion of the family outing to create an unrivalled advertising opportunity.
Family movies are ideal to target parents and children at the same time in a relaxed, leisure focussed environment, with the family blockbusters these days often having as much appeal for the parents and as the kids.
Family Movie Gender Profile
Base: National Metro
Source: Roy Morgan 2010
Family Movie Gender Profile Index
Base: National Metro
Source: Roy Morgan 2011
Moviegoing is a highly regarded family occassion
88% agreed/strongly agreed, "as a family going to the movies is something we look forward to."
87% agreed/strongly agreed, "going to the movies is something the whole family enjoys."
86% agreed/strongly agreed, "its a treat for my children to go to the movies."
Source: Milward Brown