CineTAM Plus

The next evolution of the CineTAM audience measurement platform
  • A brand new initiative providing deeper data & insight into cinemagoers.
  • A go to tool that unlocks the power of the cinema and enhances targeting beyond demographic measurement.
  • Quarterly sweeps across the year from the 450,000 strong CineTAM universe.
  • Robust sample size – over 12,500 interviews in the databank already.
  • Biggest ongoing research programme into cinema.

CineTAM Plus delivers

  • Moviegoing behaviour and preferences
  • Movie genre insights
  • Perceptions about cinema and its role as an entertainment option
  • Perceptions of AV advertising
  • AV media consumption
  • Product category insights

GENRE INSIGHTS

CineTAM Plus - Chick Flick Audiences
CineTAM Plus - Family Movie Audiences
CineTAM Plus - Drama Audiences
CineTAM Plus - Blockbuster Audiences