Birds Eye launched a 3D cinema campaign with major family movies over the school holidays, providing a perfect opportunity to reach parents and children together in a high impact environment. The commercials were created in stunning 3D replicating the popular Pixar computer animation style.

After launching the campaign and with no significant media spend in the last five years, sales of Birds Eye Fish Fingers recorded a 20 percent increase in sales. 

“Birds Eye is the first FMCG company to have utilised this spectacular technology in Australia and the sales results support the creative execution,” BWM executive creative director Rob Belgiovane says.

A trip to the cinema is always a special event. The magic of the big screen combined with the sense of occasion creates an unrivalled advertising environment and 3D technology only enhances this immersive experience. The latest 3D Birds Eye campaign is a great example of how 3D can be used to take any campaign to the next level.

Click here to download the printable PDF version.

Click here to check out some of the 3D films coming soon.