International showcase - Best uses of cinema
Cinema is an ideal environment to showcase the best creative thinking. Below are some of our favourite uses of cinema from around the world.
Walking Dead promoters thrill cinema viewers with zombie stunt
Promoters for cable series "The Walking Dead" thrilled movie fans with a terrifying stunt involving a flesh eating zombie and a romantic movie trailer with a twist in Johannesburg, as part of a nation wide promotion.
Carlsberg stunts with bikers in cinema
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers to promote its new global strapline: "That calls for a Carlsberg".
Europcar takes cinema audiences for ride
Here's a clever idea from Europcar Car Rentals in Germany. They included the people actually sitting in a cinema audience in their ad showing on the screen.
BMW flash projection reveals subliminal logo
During an exciting Superbike commercial BMW illuminated their logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads.
Tourism NT - Kakadu 3D
Tourism NT have created Australia’s first live action 3D cinema commercial, showcasing some of Australia’s most spectacular locations.
Manager of Consumer Marketing at Tourism NT, Monica Tonkin said: “Shooting in 3D allowed us to truly capture the extent and breadth of the massive escarpments and towering gorges and waterfalls so our audience can connect with the drama of the Territory’s unique landscapes.”
Johnnie Walker 'The Man Who Walked Around The World'
Diageo Australia's six minute commercial ran in Australian cinemas, following international recognition at film festivals including Cannes.
The short film was shot on location in the hills of Scotland’s Loch Doyne and includes the longest tracking shot ever used in advertising history.
Silk Air - Cinema Takeover
Silk Air recreated the Silk Air experience to unsuspecting moviegoers in Singapore.
13th Street - Last Call
This highly innovative German campaign uses voice recognition technology to create the world's first interactive cinema ad.
Carlsberg's cinema experience comes to life in the UK
Model Kelly Brook recently surprised cinemagoers in the UK by bursting into a screening and dispensing bottles of Carlsberg.
Smirnoff - Potbelleez live in cinema
A surprise live performance by the Potbelleez of their hit single ‘Don’t Hold Back’, converted an Australian cinema into a pumping disco for 3 minutes.
Fiat - 500 Convertible
A highly imaginative Spanish cinema campaign which gave the audience the feeling of what it was like being in the Fiat 500c with the roof down.
During the ad the dashboard of the Fiat 500c appeared on the cinema screen as if the audience were inside the car, a projection then screened onto the cinema ceiling which simulated the opening of the car roof, revealing sky above the audiences heads.
The campaign was awarded the Sol de Oro Jury Prize for Best Idea in Audiovisual Media at the recent 2010 El Sol Latin American Advertising Festival.