December 2007 Newsletter AU

	Cinema box-office at an all time high with an exceptional line up in store for 2008 Year to date box-office for 2007 is running at the highest level on record, 7% ahead of last year ...more This year's box-office has been fuelled by a wide and diverse range of movie titles and with a phenomenal range of highly anticipated movies ahead, 2008 is set to follow this trend. Take a look at our 2008 Movie Highlights for a sneak peek at just some of the treats for moviegoers next year, or use our Movie Planner for up to the minute details of all releases in 2008 and beyond. With a record box-office and an unrivalled line up of movies, there has never been a better time to capitalise on cinema's popularity and unique advertising environment.

Vodafone La Premiere

Vodafone have secured the naming rights to the Hoyts La Premiere Cinemas.

The naming rights extend to six cinemas, EQ and Chatswood Westfield in Sydney, Chadstone, Eastland and Victoria Gardens in Melbourne and the Carousel in Perth ... more

Is it a car, is it a truck ...no it's the Hummer H3

Hummer's H3 is making personal appearances in selected cinema foyers in both Sydney and Melbourne.

The unmissable foyer activity, with the irreverent 'Now Get Lost' message, perfectly compliments the on-screen and Cinelight campaign ...more

Cinema's unique environment delivers engagement

Latest Millward Brown research shows that cinema advertising is rated as more engaging and at the same time less intrusive than other media.

Cinema is uniquely positioned in the media landscape, having the highest level of agreement with "makes me take more notice of ads" and at the same time high levels of tolerance of advertising in relation to other media ...more

Your chance to WIN!

For your chance to win one of 10 Gold Class or Vodafone La Premiere double passes enter our latest competition.

Just answer three questions correctly with all correct entries going into the draw for the prizes.

Click here to enter!

Competition closes 4pm on Friday 21st December.

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