For the first time in history, over half a billion dollars was spent at the Australian box office during the first six months of the year!

Importantly for advertisers, coupled with this growth in box office has been a dramatic increase in light free to air television viewing amongst frequent cinemagoers, 50% of frequent moviegoers are now light or non FTA viewers. 

Box office to date is running 15% ahead of last year, which itself was a record year. A wide and diverse range of films have attracted audiences to the movies in droves, for more details on the year to date click here.

The stellar run looks set to continue with many high profile movies scheduled for release in the months ahead, providing advertisers with highly targeted opportunities ideal to capitalise on the box office boom. Just a small selection include:

For Families - Up, which grossed over $270m at the US Box Office in its opening 6 weeks, and Astro Boy, a remake of the popular 1960s cartoon.

For Teens - The Twilight Saga: New Moon, a follow up to the highly popular Twilight film which grossed over $21m in Australia and was seen by 1/3 of all Women 14 - 17.

For Older moviegoers- A remake of the 1980 classic musical Fame. The latest Adam Sandler project Funny People. Martin Scorsese will be teaming up again with Leonardo DiCaprio in Shutter Island, and Roland Emmerich (Director of The Day After Tomorrow) will be unleashing the epic disaster movie 2012.

Later in the year sees the release of James Cameron's first feature film since Titanic, the highly anticipated Avatar. 

For information on other highlights ahead visit our website or contact your Val Morgan Representative for details.