Target launches Australia's first animated 3D cinema commercial
As part of a nationwide integrated campaign for Australia’s Biggest Toy Sale, leading retailer Target has launched Australia’s first animated 3D stereoscopic cinema commercial.
The commercial has been designed by The Campaign Palace and produced by the award winning team at Iloura, continuing a Target tradition of innovation in animation, that stretches over 25 years.
Murray Chenery, General Manager of Marketing at Target, said that targeting families with a 3D commercial shown prior to family movies was an ideal way to promote Australia’s Biggest Toy Sale which starts 22nd July 2010.
“By advertising at the cinema with family movies we reach a captive audience of parents and children who are seeing the commercial together. 3D cinema is hugely exciting and we are proud to be the first advertiser to capitalise on the unique 3D cinema experience with Australia’s first animated 3D cinema commercial.”
The Target 'Australia's Biggest Toy Sale' commercial is one of the first 3D ads to screen in Australian cinemas alongside Telstra's 'T-Hub' and South Australian Tourism's 'Cellar Door' campaign.
Click here for more information on upcoming 3D releases.
