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Val Morgan has been appointed to represent the prestigious Palace Cinemas circuit in NSW, Victoria and Queensland, representing 40 premium screens across the Eastern seaboard.

Providing an ideal opportunity to target a highly discerning, elusive audience in an unrivalled environment.  

For more information on advertising at discerning cinemas click here.

With the recent inclusion of cinema in the Roy Morgan MediaPLANNER software the effect of adding cinema to a selection of FTA TV programmes can be evaluated.

Cinema is ideally placed to extend the reach of both free to air and pay TV schedules - without clutter and with unrivalled impact.

• Almost 50% of cinema visits are made by people watching less than 2 hours of TV a day
• 4 in 5 moviegoers haven't  watched any pay TV in the last 7 days

For more information visit our website or contact your Val Morgan Cinema Network representative.

Several advertisers have extended their campaigns from the screen literally into the hands of moviegoers in recent weeks.

Top Taste's new “Little Bites” are currently being exit sampled with family movies and the TAC’s "Make a Film, Make a Difference" promotion ran in cinema foyers to drive entries in the young film maker competition.

Virgin Atlantic's "Get Used to Feeling Posh” cinema activity that ran last year made the shortlist at the Cannes Media Lions in the Travel, Entertainment and Leisure category.

For more cinemarketing information click here.