The Australian Creative Excellence Showcase (ACES) celebrates exceptional creativity in locally produced advertising film that has appeared on Cinema, TV or online within the past twelve months.

The ACES are held annually in February, entries will open in November. For more information, contact /

2016 ACES Winners

Western Sydney University’s ad Deng Adut, which is part of the Unlimited campaign was named the winner of the 2016 ACES. The ad from We.Collective and Finch has become a global phenomenon with over two million views on YouTube. The clear theme for 2016’s finalists was a powerful story. A huge congratulations to all of the finalists. Here are the top ten.


Deng Adut - Western Sydney University, VCD + WE.Collective

Finch Company

Runners Up

Strings - Transport Accident Commission (TAC)

Finch Company

The Boys - Pacific Brands Underwear Group

Clemenger BBDO Melbourne

Other Finalists

Now this is Christmas – ALDI Australia


The Horses - Bingle

The Monkeys

The Advisors - CarAdvice

The Monkeys

Wild Horse Chase - Honda Australia

Leo Burnett Melbourne

Nutri-Grain Presents Unstoppable Stories - Kellogg's Australia

Finch Company

The Ricky Gervais Anti-Ad Series - Optus