Val Morgan, Fandom and PHD deliver “you’re hotter when you’re chill” custom content campaign for Lynx Ice Chill
To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and the Val Morgan cinema network from today.
Val Morgan Group appoints Guy Burbidge as Managing Director Val Morgan Cinema
Val Morgan Group has announced the appointment of industry expert Guy Burbidge to the position of Managing Director, Val Morgan Cinema Advertising.
Guy Burbidge started his career in the UK working agency side and he has extensive experience across the industry including Outdoor and digital. He most recently he held the position of Sales Director at Quantcast.
Burbidge will join Val Morgan on 14th January 2019.
2018 Spikes Asia New Zealand Agency of the Year Winner Announced
The Spikes Asia Awards are Asia Pacific’s accolade for excellence in creative communications, celebrating the very best in creativity across the region.
The Country Agency of the Year Award is awarded to the Agency in New Zealand that obtains the most points for winning and shortlisted entries in the Spikes Asia Awards.
The 2018 Country Agency of the Year winner is DDB New Zealand.
Val Morgan Group announces partnership with online media giant FANDOM
Val Morgan Group has today announced a first-of-its-kind, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing.
ACES judging panel announced
The judging panel and chairperson for the 2018 ACES Awards have been announced.
Carmela Soares, Executive Creative Director at Clemenger BBDO Melbourne will head up a panel of seven esteemed judges.
Carmela comments, “Historically, Australia has been internationally recognised for producing great film advertising. This is what makes the ACES so interesting. It’s a local award show that feels like a global event, celebrating Australia’s – and very likely the world’s – best film work.”
Val Morgan expands cinema sales team
CEO of the Val Morgan Group, Dan Hill has announced an expansion of the cinema sales team, appointing Chris Norris to the newly created role of General Manager, Business Development.
Tim Bowen has been promoted to the position of Sydney Sales Director.
Val Morgan is committed to ensure clients are provided with the best end to end media solutions. Tristan Wyse, National Sales Director comments, “As the Val Morgan sales operation matures with more clients continuing to invest greater sums into cinema advertising these appointments allow for a greater focus on servicing their wider business needs and helping our clients maximise their investment with us.”
2018 ACES Awards now open
Entries for the Australian Creative Excellence Showcase (ACES) are now open.
The ACES are single minded in their approach with these awards simply about celebrating and sharing exceptional Australian creativity.
There are no entry fees, no long written entry criteria or charges to attend the awards. The ACES were born to celebrate Australian advertising and the talent behind it.
Val Morgan promotes Dan Hill to CEO
HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group.
Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, VMO.
As part of the change Anthony Deeble has been promoted to Chief Commercial Officer across the HOYTS Group.
JBX partner with Val Morgan to talk to multicultural audiences
JBX with Bio Island have partnered with Val Morgan’s Access Asia, a mass market cinema opportunity that specifically targets Asian audiences including Chinese and Indians living locally in Australia.
JBX saw the potential in this package which allowed them to speak to directly to consumers in different markets that are usually difficult to access.
The ACES Judging Panel announced
Valmorgan has announced the judging panel for the 2017 Australian Creative Excellence Showcase (ACES).
The 2017 judges are an influential collection of industry leaders who are highly regarded as some of the best creatives in Australia. Combined, this panel has won hundreds of awards, represented Australia globally and are well credentialed to judge Australia’s best advertising film in the ACES.
The ACES Call for Nominations
Entries for the Australian Creative Excellence Showcase (ACES) are now open. The ACES celebrates exceptional creativity in locally produced advertising film that has appeared in Australia on Cinema, TV or online.
The awards are open to all Australian based advertising agencies, production companies, media agencies, creative agencies and or clients. The winner will take home the prestigious ACE of Excellence, along with two tickets to an internationally renowned creative content and marketing festival in the US. The prize includes flights, accommodation and interactive badge entry.
Val Morgan wins MFA Media Partner of the Year
The judges commented, “Val Morgan continues to deliver, challenge the norm and innovate in the category both through their work and also through its people-led initiatives that deliver to their staff but also the broader industry.”
Congratulations to the team for their hard work!
Val Morgan wins Mumbrella Media Sales Team of the Year
Val Morgan’s innovation and attention to culture elevated them in the eyes of the judges. Operating in two of the fastest growing media markets, cinema and outdoor, the team focused on driving innovative solutions for clients like Australia’s first instant cinema ad for Woolworths, or real-time facial analytics to deliver a programmatic outdoor solution for Mondelez.
The jury said, “While their commercial and innovation performance were impressive their attention to culture and particularly team development following internal feedback really set them apart from the other nominees.”
Val Morgan and Red Elephant partner to deliver mass multicultural audiences
Val Morgan Cinema Network has announced a partnership with Red Elephant, a specialist multicultural marketing and insights agency to present ‘Access Asia’- a new mass market cinema opportunity that specifically targets Chinese and Indians living locally in Australia.
