Vodafone has extended it Infinite offers into cinema by treating moviegoers to Infinite popcorn refills at Hoyts Cinemas.  Special Vodafone branded popcorn boxes have been produced, moviegoers simply return back to the candy bar with the Vodafone box for complementary refills.

Vodafone Popcorn Thursdays are running from 22^nd September at Hoyts cinemas. The promotion runs in conjunction with Vodafone’s on screen campaign and is supported both in foyer and on the Hoyts website.

Hasbro capitalised on the huge family audiences that flocked to Disney’s Cars 2, by hosting activity corners in cinema foyers, enabling children to experience games such as Monopoly, Operation and Bop It.

Brand Ambassadors were on hand to show parents and children how to play the games and as an added treat gave away Cars 2 merchandise to those participating.

The children and parents who participated had a ball: 

“Wow! These are great. Where can I get these? Target, Kmart?” 
Event Cinema Indooroopilly QLD 

“Mum, can we get this game? I love it!” 
Event Cinema Chermside QLD

“I’m going to have to go and buy this now, it’s great fun!” 
Hoyts Garden City WA

“Please Mum, I don’t want to go yet. Just one more turn?!” 
Hoyts Chadstone VIC

The activation was a great success.

Rachel Culleton, Account Manager OMD Sydney: "With the release of Cars 2, cinema offered us the opportunity to run experiential activity to showcase and trial our Cars 2 franchises.  The environment provided the dwell time we required, allowing kids and parents to interact with the games before and after the films. Val Morgan also helped us target the activity to cinemas within proximity to a Cars 2 stocked retailer to drive the path to purchase”. 

Leigh Gibson, Games Product Manager, Hasbro Marketing: “Getting children to try and play the fun, new Cars 2 take on some favourite classic games was the perfect complement to our traditional TV media”

To celebrate the launch of ‘A Fair Go for All’, Virgin Mobile treated unsuspecting moviegoers to a night at the movies.  ‘Hoodie’ wearing supporters of Robin da Hood (a modern day version of the 15th Century hero) were on hand in cinema foyers to give away free movie and candy bar vouchers as people exited sessions at selected cinemas.

“Virgin Mobile felt Cinema was the perfect environment to bring ‘A fair Go For All’ (our new brand campaign) to life... to support our on-screen campaign we decided to also do in-foyer activations with staff handing out free tickets and candy bar vouchers to cinema- goers. 

We thought it was only fair this movie visit was on us! This also coincided with the launch of the final Harry Potter instalment so it was definitely the perfect time to reach a large audience and to communicate Virgin Mobile’s ‘A Fair Go for All’ message.”  

Sheridan Boggiano - Brand Manager, Virgin Mobile Australia 

Click here to download the case study PDF.

Game on was a video game competition held on Friday 6th May and hosted by Nova at Hoyts Fox Studios in Moore Park Sydney. Gamers had a chance to play Halo against representatives from the Navy and ultimately play on the big screen to win prizes.

The event attracted a variety of celebrities, including professional Girl Gamer Ashley Jenkins aka "Jinx", and Mike Goldman from such shows as Channel Ten's Big Brother up late. The Navy were nice enough to step away from their busy roles and show up in force, happy to answer any questions people had about the Navy. Xbox was also there and had a Kinect set up on display on the big cinema screen which anyone could walk up and play with.

The night began with an impressive 3D projected animation inside the cinema foyer. Then it was down to the games. HD TV's were set up all around the cinema and players battled it out to progress through to the next round, winning some great prizes along the way. One by one players were knocked out until there were only four competitors remaining.

The grand final kicked off on the big screen in a packed out cinema. It was an extremely close game, and after several draws ultimately had to be decided by a rematch. The lucky winner took away a $5,000 Bose 5.1 channel speaker system.

Samsung Mobile recently introduced cinemagoers to two of their most exciting handsets of the year, the Samsung Galaxy S and Samsung Wave, using an eye-catching, fun, interactive approach. The “Ultimate IN Box” was created to represent the devices’ social hub – which gives the user access to all social networks and many more exciting applications in one central location.

Click here to download case study PDF.