Live In Cinema
Live in cinema is a unique way for advertisers to create memorable, personal connections with audiences and enhance the impact of their on-screen cinema campaigns.
Live in cinema transforms a cinema campaign into a face-to-face experience, with exceptional recall and talkability due to the unexpected nature and high PR value.
- Creates an emotional connection with the audience
- Provides unrivalled cut through
- PR and viral opportunities
- Strong word of mouth
- Cinema experience heightened, increased customer enjoyment
- Highly targeted
Several advertisers have used live in cinema promotions to enhance their cinema advertising including Smirnoff, Tourism NZ, Swinburne University of Technology, 42 Below, South African Tourism and Air New Zealand.
Val Morgan has worked with the live experiential agency Live Works to stage the live component of cinema campaigns, click here for more details on Live Works.
Please contact your nearest Val Morgan office for more details.
Live in Cinema Case Studies: