Live In-Cinema activation for Microsoft Windows 7

A recent cinema activation highlighted to unsuspecting moviegoers that live free-to-air TV can be streamed through a PC with Microsoft Windows 7.

During the pre-show reel, the houselights were unexpectedly brought up and attention moved to a couple (actors) seated in the auditorium, where a guy was deeply engrossed watching a rugby match on his laptop. Over the next few seconds he became more and more animated and as the game progressed he was joined by other members of the audience (actors) who rushed over to watch the match, jubilation peaked when a try was scored.

A voice from the screen then interrupted the celebration, acknowledging the excitement of being able to watch live TV on a Windows 7 PC, but recommending they take their enthusiasm outside as the movie was about to commence.

The group got up to leave, apologising to the audience, still debating whether it is in fact possible to watch a live game on a PC.

As they exited, the voice on screen confirmed that with Windows 7 you can watch live TV on your laptop or record it to enjoy later. The lights went to blackout and the Microsoft 7 Rugby Hero ad played.