Buying Options- By Film
Individual movies can be targeted for advertising, which is ideal when creative commonality or synergy exists between the product advertised and a particular movie. Buying by film has a strictly limited availability and attracts premium pricing over movie mix buys.
Similar previous releases are used to give Indicative audience profiles for upcoming movies. As seen with the Twilight films.
The Twilight Saga: Age Profile
The Twilight Saga: Gender Profile
Source: Roy Morgan 2010
At the conclusion of each campaign advertisers are provided with a post analysis report summarising total attendance.
Please contact your nearest Val Morgan office for details on buying cinema, advertising rates and availability.