12 reasons for cinema in 2012

2012 is slated to be the biggest year in cinema history. The actors and directors returning to the big screen this year are a veritable who's who of the film industry's finest.

Now has never been a better time to align your campaign to the world's most engaging media platform.

Why you ask?? here are a just few reasons:

1. Best movie line-up EVER! Check out our movie planner to see how many incredible Blockbuster Franchise titles are heading our way.

2. Unrivaled Impact. Reach a receptive and engaged audience like no other media can.

3. Ultimate Ad Environment.  Placing your ad on a  two-story wall in a darkened auditorium with zero distractions is the ultimate in brand showcasing.

4. High Spending Audience. Moviegoers are 31% more likely to be Big Spenders. 

5. More 3D than ever before! Click here to check out some 3D releases coming in to cinemas soon.

6. Unique audience mindset. Moviegoing is a highly anticipated, paid for and shared experience creating a unique advertising opportunity. 

7. More digital screens. With over 50% of screens now digitally capable, digital cinema production has never been easier. 

8. Extend your reach further than ever and put your campaign on the Path to Purchase by integrating your campaign with Val Morgan Retail Media's Shopping Centre Network. 

9. No ad avoidance. 97% of moviegoers are present for the advertising.

10. Elusive, active consumers. Light FTA viewers. 

11. Geographic targeting. 70% of moviegoers live within a 10km distance to the cinema.

12. Proven effectiveness. Cinema advertising has been proven to drive propensity to buy. Read more.

For more information Contact your Val Morgan representative for more details.