10 reasons why your FMCG campaign should be on cinema this Summer
This Summer is set to sizzle at the box-office. Here's 10 Great reasons why cinema is the perfect fit for your FMCG campaign this Summer.
- Summer Holidays is a peak period for cinemagoing amongst Families.
- Cinemagoing amongst GB's with Kids increases 40% compared to the rest of the year.*
- Cinema is a unique family experience and a highly regarded family occasion
- Families love going to the movies together. 9 out of 10 agree "it's something they really look forward to."
- Highly targeted opportunity
- Family movies are an ideal opportunity to reach parents and their kids together.
- Impactful and engaging environment
- The cinema experience is unlike any other on this planet!
- 3D takes your campaign to a whole new level of engagement.
- 3D success in the FMCG category has been proven by the results of Bird's Eye's campaign. Read More.
- And then of course, there's the movies...
- Alvin & The Chipmunk's: Chipwrecked
- The first two films grossed over $40m from the Australia box-office alone.
- Happy Feet Two
- The original film now resides in the Top 10 kids releases in Australian history!
- The Muppets
- Jim Henson's legacy lives on in this modern portrayal of a cult classic.
- Puss In Boots
- Spin-off from the multi-billion dollar global phenomenon 'Shrek'.
- The Adventures Of Tintin
- From arguably the two biggest directors from our time, Steven Spielberg and Peter Jackson.
For more information Contact your Val Morgan representative for more details.
*Source: Roy Morgan Research