CineTAM Plus
- A brand new initiative providing deeper data & insight into cinemagoers.
- A go to tool that unlocks the power of the cinema and enhances targeting beyond demographic measurement.
- Quarterly sweeps across the year from the 450,000 strong CineTAM universe.
- Robust sample size – over 12,500 interviews in the databank already.
- Biggest ongoing research programme into cinema.
- Moviegoing behaviour and preferences
- Movie genre insights
- Perceptions about cinema and its role as an entertainment option
- Perceptions of AV advertising
- AV media consumption
- Product category insights
