Furiosa: A Mad Max Saga
Released 23rd May 2024
Platinum | P25-54, Males
Anya Taylor-Joy leads this ensemble cast in the origin story of renegade warrior Furiosa before she teamed up with Mad Max in Fury Road.
Mad Max: Fury Road was a phenomenal success upon release in 2015, positioning itself as the 3rd biggest Australian film ever. Widely praised for its unbelievably gripping action set pieces, with Rolling Stone even ranking it as the #1 action film of all time, Fury Road received a whopping 10 Academy Award nominations and secured 6 wins.
The success of Mad Max: Fury Road accompanied by the wider franchise’s reputation as one of the most iconic Australian franchises of all time, guarantees a huge run for this highly anticipated prequel.
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Audience profile
Furiosa is perfect for brands looking to connect with male audiences across multiple-generations. The film is expected to skew towards slightly older audiences, ensuring an audience with high disposable income. Due to the male skew in the genre, action films are also renowned for reaching audiences with a strong interest in tech, cars and alcohol brands.
31%/69%
Female / Male audience split
59%
P25-54
258ix
Hyper NEOs
166ix
Metrotechs
Source: CineTAM Live comparable title