Moana 2
Released 28th November 2024
Gold | P25-54, Families
Sail back into the heart of the ocean as Auli'i Cravalho, Dwayne Johnson, and the captivating Nicole Scherzinger join forces for Moana 2, where a new voyage awaits with music, courage, and the spirit of adventure.
Since hitting the big screen in 2016, Moana has become one of Disney’s most iconic animated films with a 95% rating on Rotten Tomatoes positioning itself as the 6th highest ranking
animated Disney film.
Despite the release of major blockbusters like Top Gun: Maverick and The Super Mario Bros. Movie in 2023, Moana still held the crown for the most streamed film of 2023 in the US despite releasing 7 years prior. With the overwhelming love for the debut film from Disney fans, Moana 2 pivoted from its original plan to become a series for Disney+ with Walt Disney Company CEO Bob Igor announcing in March 2024 that Moana 2 would be getting a theatrical release later in the year.
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Audience profile
Moana 2 is the perfect chance for brands to reach young parents who are focused on both their career and family. This particular audience are big spenders and enjoy cultured living.
53%/47%
Female / Male audience split
60%
P25-54
244ix
Hyper NEOs
169ix
Metrotechs
Source: CineTAM Live comparable title