Val Morgan News

Opening weekend of Tenet draws audiences back to cinemas

Christopher Nolan’s highly anticipated action-thriller, Tenet, drove audiences to return to Australian cinemas in high numbers over the weekend, with around 236,000 movie-lovers attending various films on the big screen.

Despite social distancing measures influencing cinema capacity, the film prompted a strong audience return, with admits surpassing Val Morgan forecasts by 15%. The admission numbers are the highest since cinemas reopened across most of Australia, with week-on-week attendance on track to increase by 26%.

Val Morgan cinema network braces for blockbuster relaunch

As cinemas begin reopening, Val Morgan has announced its cinema network is scheduled to be active across the country by 2 July 2020, in-line with the lifting of government restrictions.

The opening of cinemas will coincide with the school holiday period with the anticipated release of the thriller, Tenet, and Disney’s live-action Mulan.

Frozen 2 delivers record-breaking weekend

A week since becoming the highest grossing global debut of any animated film in history, Frozen 2 has smashed box office predictions in Australia, opening with an incredible $9.7M.

It has attracted an avalanche of audiences, with 587,000 people seeing it in just four days – the biggest opening weekend of any animated film in 2019.


Val Morgan has announced that it will launch a new digital publishing platform, The Latch, in early 2020.

The Latch is set to provide entertainment, wellness and lifestyle content with a focus on audiences aged over 30.

More blockbusters to draw cinema audiences in 2020

New releases of Fast & Furious 9, Top Gun: Maverick, Trolls World Tour, Wonder Woman 1984 and Minions: The Rise of Gru are just some of the blockbuster films set to attract more audiences to cinemas in 2020.

Val Morgan Managing Director, Guy Burbidge, said with cinemas delivering greater recall and resonance for audiences than any other AV channel, now is a better time than ever for marketers to invest in cinema advertising to build their brands.

Val Morgan expands digital team appointing Amanda Bardas as Executive Editor

Val Morgan is continuing to grow its newly launched Digital division announcing the appointment of Amanda Bardas to the role of Executive Editor for its new publishing platform.

Val Morgan celebrates 125-year anniversary with new ‘Making Messages Memorable’ cinema ident

To celebrate its 125th birthday and the enduring power of cinema, Val Morgan has unveiled its new nationwide cinema ident in alignment with its brand positioning, ‘Making Messages Memorable’.

Val Morgan appoints Adam Fischer as National Sales Director – Digital

Val Morgan has today announced the appointment of Adam Fischer to the role of National Sales Director for its newly launched Val Morgan Digital division.


Val Morgan announced it is joining the next phase of Feed our Future”, a global cinema ad campaign that shines a light on the United Nations World Food Programme’s (WFP) life-saving work on the frontlines of world hunger. Starting today, the advertisement will air on cinema screens across Australian for eight weeks.

Val Morgan announces new digital publishing arm: Val Morgan Digital

Val Morgan has today announced the addition of a new content division, Val Morgan Digital (VMD) that will see the media owner entering the world of digital publishing and unveiling a contemporary entertainment, lifestyle and health site.

“It is just the beginning for Avengers: Endgame with 7 box office records smashed” says Val Morgan

SYDNEY:  The Marvel Cinematic Universe (MCU) continues to shun any concepts of “sequelitis” with Avengers: Endgame smashing several box office records since opening in Australia last week. The 22nd installment from the franchise, globally has already taken over $1.7 billion in box office sales.

Captain Marvel delivers the first major “super bowl” moment of 2019

SYDNEY: The Marvel Cinematic Universe has proven to be a winning formula when it comes to box office success. Marvel has become one of the biggest pop culture influences in the past decade and the results are showing. Captain Marvel smashed box office predictions with an opening weekend of $15,077,386 (Wed – Sunday) in Australia.

Val Morgan, Fandom and PHD deliver “you’re hotter when you’re chill” custom content campaign for Lynx Ice Chill

To promote the launch of the new body spray Lynx Ice Chill, Val Morgan, Fandom, PHD and Unilever have joined forces to create an Australian-first, cinema and digital campaign. Reinforcing the campaign’s key message of “you’re hotter when you’re chill”, a series of six brand funded content videos will appear across Fandom and the Val Morgan cinema network from today.

Val Morgan Group appoints Guy Burbidge as Managing Director Val Morgan Cinema

Val Morgan Group has announced the appointment of industry expert Guy Burbidge to the position of Managing Director, Val Morgan Cinema Advertising.

Guy Burbidge started his career in the UK working agency side and he has extensive experience across the industry including Outdoor and digital. He most recently he held the position of Sales Director at Quantcast.

Burbidge will join Val Morgan on 14th January 2019.

2018 Spikes Asia New Zealand Agency of the Year Winner Announced

The Spikes Asia Awards are Asia Pacific’s accolade for excellence in creative communications, celebrating the very best in creativity across the region.

The Country Agency of the Year Award is awarded to the Agency in New Zealand that obtains the most points for winning and shortlisted entries in the Spikes Asia Awards.
The 2018 Country Agency of the Year winner is DDB New Zealand.

Val Morgan Group announces partnership with online media giant FANDOM

Val Morgan Group has today announced a first-of-its-kind, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. The partnership reveals another piece of the overall Val Morgan strategy, with the group now offering digital publishing opportunities alongside its existing assets in cinema, out-of-home and custom publishing.

ACES judging panel announced

The judging panel and chairperson for the 2018 ACES Awards have been announced.

Carmela Soares, Executive Creative Director at Clemenger BBDO Melbourne will head up a panel of seven esteemed judges.

Carmela comments, “Historically, Australia has been internationally recognised for producing great film advertising. This is what makes the ACES so interesting. It’s a local award show that feels like a global event, celebrating Australia’s – and very likely the world’s – best film work.”

Val Morgan expands cinema sales team

CEO of the Val Morgan Group, Dan Hill has announced an expansion of the cinema sales team, appointing Chris Norris to the newly created role of General Manager, Business Development.

Tim Bowen has been promoted to the position of Sydney Sales Director.

Val Morgan is committed to ensure clients are provided with the best end to end media solutions. Tristan Wyse, National Sales Director comments, “As the Val Morgan sales operation matures with more clients continuing to invest greater sums into cinema advertising these appointments allow for a greater focus on servicing their wider business needs and helping our clients maximise their investment with us.”

2018 ACES Awards now open

Entries for the Australian Creative Excellence Showcase (ACES) are now open.

The ACES are single minded in their approach with these awards simply about celebrating and sharing exceptional Australian creativity.

There are no entry fees, no long written entry criteria or charges to attend the awards. The ACES were born to celebrate Australian advertising and the talent behind it.

Val Morgan promotes Dan Hill to CEO

HOYTS Group CEO Damian Keogh has today announced the promotion of Dan Hill to the role of CEO, Val Morgan Group.

Dan Hill was previously the Managing Director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, VMO.

As part of the change Anthony Deeble has been promoted to Chief Commercial Officer across the HOYTS Group.

JBX partner with Val Morgan to talk to multicultural audiences

JBX with Bio Island have partnered with Val Morgan’s Access Asia, a mass market cinema opportunity that specifically targets Asian audiences including Chinese and Indians living locally in Australia.

JBX saw the potential in this package which allowed them to speak to directly to consumers in different markets that are usually difficult to access.

The ACES Judging Panel announced

Valmorgan has announced the judging panel for the 2017 Australian Creative Excellence Showcase (ACES).

The 2017 judges are an influential collection of industry leaders who are highly regarded as some of the best creatives in Australia. Combined, this panel has won hundreds of awards, represented Australia globally and are well credentialed to judge Australia’s best advertising film in the ACES.

The ACES Call for Nominations

Entries for the Australian Creative Excellence Showcase (ACES) are now open.  The ACES celebrates exceptional creativity in locally produced advertising film that has appeared in Australia on Cinema, TV or online.

The awards are open to all Australian based advertising agencies, production companies, media agencies, creative agencies and or clients. The winner will take home the prestigious ACE of Excellence, along with two tickets to an internationally renowned creative content and marketing festival in the US. The prize includes flights, accommodation and interactive badge entry.

Val Morgan wins MFA Media Partner of the Year

The judges commented, “Val Morgan continues to deliver, challenge the norm and innovate in the category both through their work and also through its people-led initiatives that deliver to their staff but also the broader industry.”

Congratulations to the team for their hard work!

Val Morgan wins Mumbrella Media Sales Team of the Year

Val Morgan’s innovation and attention to culture elevated them in the eyes of the judges. Operating in two of the fastest growing media markets, cinema and outdoor, the team focused on driving innovative solutions for clients like Australia’s first instant cinema ad for Woolworths, or real-time facial analytics to deliver a programmatic outdoor solution for Mondelez.

The jury said, “While their commercial and innovation performance were impressive their attention to culture and particularly team development following internal feedback really set them apart from the other nominees.”

Val Morgan and Red Elephant partner to deliver mass multicultural audiences

Val Morgan Cinema Network has announced a partnership with Red Elephant, a specialist multicultural marketing and insights agency to present ‘Access Asia’- a new mass market cinema opportunity that specifically targets Chinese and Indians living locally in Australia.