Cinema is the ultimate platform for brands, providing the most powerful medium to impact engaged consumers with audio visual storytelling.
The big screen, unrivalled sound quality and darkened auditorium create an immersive environment to watch the best first run content.
Cinema delivers highly engaged audiences and premium first run content in the most impactful environment media budgets can buy.
Independent research has proved the unique experience and viewing environment of cinema combines to deliver six times the impact and engagement of the same advertising on television.
With ad avoidance and multi-tasking redefining how media is consumed, advertisers are facing increasing challenges to connect and engage with consumers. This research demonstrates that cinema has a key role to play in amplifying an advertiser’s screen strategy, delivering engagement, impact and cut-through at a level no other media can match.
What it means for advertisers:
The research proved that cinema generates:
How the research was done:
The research, conducted by Australian Online Research, involving campaigns breaking concurrently on cinema and TV. Respondents had an opportunity to see the advertising on either Cinema or TV.
Measured proven recall amongst people with an opportunity to see the ad on either cinema or TV.
Include cinema in your screen strategy and super charge your campaigns today!
Research proves that cinema is a powerful component of an advertiser’s screen strategy when used in combination with TV and online advertising delivering a significant uplift in advertising effectiveness.
The research was conducted by BrandScience across two campaigns running identical creative on cinema, TV and online video and involved interviews with over 1,200 respondents. Respondents were grouped based on their opportunity to see across different media channels.
For advertisers this presents compelling information on the role of cinema as part of any AV strategy in conjunction with television and online video.
CINEMA: DELIVERS LIGHT TV VIEWERS
& drives incremental campaign reach
Target Demo:
25-54
Adding cinema to your TV schedule increases 1+ reach by 5.3%
Base: National Metro
Source: CineTAM/Roy Morgan
