Hop into the holidays: the top 3 films to catch in cinemas these Easter school holidays.
The Easter school holidays are one of the busiest periods for cinema with a +40% increase in average weekly admissions. In 2024, film enthusiasts of all ages are in for an exciting treat with an eggs-traordinary lineup of blockbuster films set to hit the big screen. Let’s take a look at the three highly anticipated releases that promise an unparalleled cinematic experience for families and thrill-seekers alike.
Ghostbusters: Frozen Empire
First on the list is Ghostbusters: Frozen Empire, a captivating blend of comedy and supernatural adventure. The iconic Ghostbusters crew is back, facing a chilling new foe in a winter wonderland. Packed with ghostly surprises and a frosty twist, this film is sure to thaw hearts, making it a must-watch for fans of the original series and newcomers alike.
With the success of its predecessor, Afterlife, recording an impressive 64% P25-54 skew, Ghostbusters: Frozen Empire promises a perfect avenue for brands to connect with families over the Easter break. The film's wide appeal and potential for high attendance make it an excellent choice for a Follow Film partnership, ensuring that brands can ride the wave of family excitement and create lasting impressions during this holiday period.
Releasing March 21
Kung Fu Panda 4
Next up is the fourth installment in the beloved Kung Fu Panda franchise – Kung Fu Panda 4. Po, the lovable panda, embarks on a new martial arts journey, bringing a fresh dose of humour, heart, and high-flying action to cinemas. With stunning animation and a captivating storyline, this film promises to be a heartwarming addition to the holiday watchlist for families seeking a blend of laughter and martial arts mastery.
Similar to Ghostbusters: Frozen Empire, Kung Fu Panda 4 is expected to skew heavily towards P25-54, making it a prime choice for brands seeking to resonate with families during this festive season. By aligning with the film's themes of family and adventure, brands can tap into the emotional connection that audiences have with the iconic, beloved characters of this franchise, creating a memorable experience that extends beyond the cinemas.
Releasing March 28
Godzilla x Kong: The New Empire
Rounding off this trio is the mighty Godzilla x Kong: The New Empire. Prepare yourselves for an unexpected twist as two iconic titans, Godzilla and Kong, team up to confront a new, hidden threat within our world. The film delivers an epic alliance between these legendary creatures, packed with jaw-dropping special effects and heart-pounding action. This colossal crossover is set to be a cinematic event of monstrous proportions, leaving audiences on the edge of their seats.
The previous Godzilla films have a strong track record of engaging P14-39 and P25-54 demographics which makes this upcoming cinematic spectacle a strategic choice film for brands looking to reach these demographics during the Easter holidays.
Releasing March 28
Whether you're in the mood for ghostly laughs, kung fu kicks, or witnessing the unprecedented team-up of Godzilla and Kong, these upcoming school holidays promise a film for every member of the family. So grab your popcorn, gather the family, and get ready to make the Easter holidays an egg-citing adventure.