Big Screen Attention
Cinema gives your brand the attention it deserves.
World-first attention based model for cinema.
From inception, cinemas were purposely designed to deliver an experience that commands attention and a physical environment that ensures cut-through.
Working with Amplified Intelligence, Val Morgan recently concluded work to capture cinema attention data for the attentionPLAN platform, the first measurement of its kind globally.
Data collection was conducted in real-life cinema sessions, using equipment that was imperceptible to the audience, reflecting a natural cinema experience, without the need for personal devices to worn.
Full attention.
Deliver an unmatched connection to your audience. Cinema captures more undivided attention than other media, with zero levels of non-attention.
Sustained attention.
Audience attention levels are sustained throughout the entire pre-show.
No creative decay.
High attention on your creative is held for the entire length of your ad making cinema the perfect medium to tell your brand story.
Attention at cinematic scale.
First-run movies create a sense of anticipation and occasion, but when combined with the wonder of the big screen and the immersive environment, things double-down for advertisers and this is where cinema truly shines.
Results from Amplified Intelligence prove that Cinema sets a new benchmark for attention, towering above all other platforms with almost zero levels non-attention.
The Big Screen Attention study also showed that attention levels were sustained right throughout the ad, irrespective of length, and that attention was sustained throughout the entire pre-show.
See the full study.
Want to see the full findings from Val Morgan’s Big Screen Attention study? Simply fill out your contact details below and a Val Morgan representative will be in touch to take you through the presentation.