Binge

To drive awareness of their epic slate of new summer content and a 14-day free trial, Binge partnered with Moonlight Cinema offering audiences a complete comfort experience.

Challenge

Over the summer, Binge wanted to drive awareness to their epic line-up of content and help promote Binge as the streaming provider of choice.

Solution

Binge came on board as the Full National Partner of the 2021-22 season - a solution that extended beyond the big screen, giving Binge a strong presence on the ground across all events through branded entrances, and banners as well as an activation.

Binge branded bean beds were available for hire, which gave audiences the opportunity to receive a complimentary Binge blanket or cooler bag, designed to drive saliency even beyond the Moonlight Cinema experience.

As part of the partnership, Binge also received support across Moonlight’s owned touchpoints, through EDMs, social media and website banners, promoting Binge’s stellar line-up of shows alongside a 14-day free trial of the streaming service.

Results

• 123,000+ admits delivered during the 2021-22 season.

• 530,585 Binge website impressions were garnered.

• 333 advertising campaign plays across six key locations nationwide.