Summer of all time

The biggest summer on record is coming in HOT.

With once-in-a-generation cultural events and unmissable experiences, there is nowhere else to be this summer but the cinema.

This summer is packed with mega moments, giving brands the opportunity to engage hard-to-reach audiences, including youth, families and NEOs, through a sizzling slate built to captivate every moviegoer.

Summer is defined by the best experiences, and Cinema is where they come to life.

From iconic screens and luxury cinemas to outdoor experiences like Moonlight Cinema and Mov’in Bed, Australians choose the big screen to make the most of summer.

For brands, that means the opportunity to align with the season's most engaging experiences and create meaningful connections when audiences are most relaxed and receptive.

Engage young, affluent audiences on a national or local scale through on-screen, on-ground and integrated brand experiences.

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A one-of-a-kind summer experience that enables brands to connect with young audiences through immersive and integrated touchpoints.

Amplify your brand across Australia's most iconic cinema screens, including IMAX, APEX and ScreenX, designed to maximise scale, immersion and impact.

Connect with premium audiences through cross-platform partnerships that deliver brand presence across a suite of high-impact assets.

Cinema is an Australian summer ritual that brings audiences together year after year.

This summer, audience forecasts are heating up, with +15% growth among families and NEOs and +18% growth among Youth.

With record audiences expected all summer long, there's no better place for brands to show up than on the big screen.

Admissions forecast from Nov 2026 - Jan 2027

Forecast uplift in total admissions vs summer 2025/2026

Reach out to your Account Manager or get in touch with us directly.

We’d love to chat all things movies with you!