Driscoll’s
Moonlight Cinema
Presenting Partner: Week of Romance
The objective.
Driscoll’s approached us with the challenge of driving awareness and consideration for their Sweetest Batch Strawberries by tapping into a moment when romance takes centre stage—Valentine’s Day. They were seeking a premium, feel-good setting where audiences would be primed to unwind and indulge.
How we rose to the challenge.
To capture hearts and tastebuds, we proposed a Presenting Partnership and sampling activation with Moonlight Cinema’s Week of Romance—an opportunity for Driscoll’s to own one of the summer season’s most anticipated themed weeks in the lead up to Valentine’s Day.
On-screen activity
Premium on-screen presence with a 30-second TVC at the top of the pre-show paired with a branded Presenting Partner holding slide at the conclusion of the pre-show.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s digital ecosystem and social channels, ensuring Driscoll’s stayed top-of-mind throughout the customer journey.
Activation
A sampling activation titled the Meet Cute Berry Bar treated audiences to cups of chocolate-covered strawberries and a chance to win gift hampers each night.
“From the setting to the sampling, our Moonlight Cinema partnership created a memorable brand experience that felt authentic and timely. Valentine’s Day provided the ideal backdrop to engage audiences with a romantic and indulgent moment that brought our Sweetest Batch Strawberries to life.”
Sonia Gabauer, Driscoll's National Marketing Manager
