Pepsi Max
Mov’in Bed
The objective.
Pepsi Max sought to drive trial and consideration for their new Strawberries & Cream flavour, positioning it as a must-try moment.
How we rose to the challenge.
We proposed an on-screen partnership and sampling activation with Mov’in Bed for the month of January, putting cans of Pepsi Max’s Strawberries & Cream directly into the hands of consumers in a setting synonymous with summer refreshment and relaxation.
On-screen activity
A 15-second TVC on-screen ensured mass visibility to engaged audiences.
Activation
Mov’in Bed staff handed out samples of Pepsi Max’s Strawberries & Cream variety to cinemagoers on arrival.
“We took the nostalgic icon of Allen’s Strawberries & Cream and gave it a bold Pepsi Max twist to create the most exciting flavour of the summer! By partnering with Val Morgan Cinema and Mov’in Bed, we immersed consumers in effortless, shareable moments that made discovering a new favourite feel natural and memorable.”
Rachel Siu, PepsiCo Brand Manager
