A four-midable force: the big 4 of Q4 set to dominate the box office.
Q4 prepares to go big with four box office heavyweights – The Running Man, Wicked, Zootopia 2, and Avatar: Fire and Ash. Timed with key shopping moments like Black Friday and Christmas and positioned for premium cultural impact, this quarter offers a rare, multi-demo opportunity for brands to connect.
The Running Man
Releases in cinemas November 6.
Set to grip audiences this October, The Running Man is a high-octane reimagining of the 80s Arnold Schwarzenegger classic, directed by Edgar Wright (Baby Driver). With Wright’s signature style and a track record that includes Oscar nominations for Best Editing, Sound Mixing and Sound Editing, the film promises an outstanding sensory cinema experience. Appealing strongly to males aged 25-54, particularly NEOs and ABs, The Running Man is ideal film for male audiences that crave adrenaline. This film is a prime alignment opportunity for auto brands focused on performance, SVOD platforms with a sci-fi or sport focus, and men’s fashion and footwear retailers looking to connect with premium, style-driven, consumers.
Wicked: For Good
Releases in cinemas November 20.
The cultural phenomenon returns for its second act with Wicked: For Good, the highly anticipated final chapter in the story of Elphaba and Glinda. Building on the legacy of the original, this sequel is set to enchant females aged 25-54, NEOs and musical lovers with its powerful themes, iconic characters and soaring spectacle. With a bold visual identity and a message rooted in empowerment, it’s the perfect alignment for travel brands tapping into destination storytelling and retailers looking to connect with premium female audiences. Releasing in time for Black Friday, the film offers a timely opportunity for brands to join a major cultural moment.
Zootopia 2
Releases in cinemas November 27.
Disney returns to the vibrant world of Zootopia ahead of the Christmas school holidays with a sequel packed with plenty of charm and adventure. For retail brands looking to own the festive season, SVOD platforms chasing family viewership and travel brands wanting to align with themes of exploration and connection, this is a rich opportunity to tap into one of the year’s biggest family moments.
Avatar: Fire and Ash
Releases in cinemas December 18.
James Cameron returns with the next chapter of one of the biggest cinematic franchises in history. Avatar: Fire and Ash is set to be a major cultural moment, delivering broad appeal across all audiences as a true four-quadrant blockbuster. With its breathtaking visuals and immersive world-building, the film presents a standout opportunity for auto brands focused on innovation, SVOD platforms leveraging blockbuster IP and retailers targeting high-end Christmas shoppers.
*Source: CineTAM 2025